British Airways brand profile in Germany 2022
How high is the brand awareness of British Airways in Germany?
When it comes to airline customers, brand awareness of British Airways is at 72% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is British Airways in Germany?
In total, 19% of German airline customers say they like British Airways. However, in actuality, among the 72% of German respondents who know British Airways, 26% of people like the brand.
What is the usage share of British Airways in Germany?
All in all, 8% of airline customers in Germany use British Airways. That means, of the 72% who know the brand, 11% use them.
How loyal are the customers of British Airways?
Around 4% of airline customers in Germany say they are likely to use British Airways again. Set in relation to the 8% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around British Airways in Germany?
In August 2022, about 10% of German airline customers had heard about British Airways in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around British Airways in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of British Airways is at 72% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is British Airways in Germany?
In total, 19% of German airline customers say they like British Airways. However, in actuality, among the 72% of German respondents who know British Airways, 26% of people like the brand.
What is the usage share of British Airways in Germany?
All in all, 8% of airline customers in Germany use British Airways. That means, of the 72% who know the brand, 11% use them.
How loyal are the customers of British Airways?
Around 4% of airline customers in Germany say they are likely to use British Airways again. Set in relation to the 8% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around British Airways in Germany?
In August 2022, about 10% of German airline customers had heard about British Airways in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around British Airways in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
