Wind brand profile in Germany 2022
How high is the brand awareness of Wind in Germany?
When it comes to e-scooter sharing users, brand awareness of Wind is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wind in Germany?
In total, 6% of German e-scooter sharing users say they like Wind. However, in actuality, among the 27% of German respondents who know Wind, 22% of people like the brand.
What is the usage share of Wind in Germany?
All in all, 5% of e-scooter sharing users in Germany use Wind. That means, of the 27% who know the brand, 19% use them.
How loyal are the users of Wind?
Around 3% of e-scooter sharing users in Germany say they are likely to use Wind again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Wind in Germany?
In August 2022, about 3% of German e-scooter sharing users had heard about Wind in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Wind in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to e-scooter sharing users, brand awareness of Wind is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wind in Germany?
In total, 6% of German e-scooter sharing users say they like Wind. However, in actuality, among the 27% of German respondents who know Wind, 22% of people like the brand.
What is the usage share of Wind in Germany?
All in all, 5% of e-scooter sharing users in Germany use Wind. That means, of the 27% who know the brand, 19% use them.
How loyal are the users of Wind?
Around 3% of e-scooter sharing users in Germany say they are likely to use Wind again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Wind in Germany?
In August 2022, about 3% of German e-scooter sharing users had heard about Wind in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Wind in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
