Sunny Cars brand profile in Germany 2022
How high is the brand awareness of Sunny Cars in Germany?
When it comes to car rental customers, brand awareness of Sunny Cars is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sunny Cars in Germany?
In total, 5% of German car rental customers say they like Sunny Cars. However, in actuality, among the 27% of German respondents who know Sunny Cars, 19% of people like the brand.
What is the usage share of Sunny Cars in Germany?
All in all, 3% of car rental customers in Germany use Sunny Cars. That means, of the 27% who know the brand, 11% use them.
How loyal are the customers of Sunny Cars?
Around 2% of car rental customers in Germany say they are likely to use Sunny Cars again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Sunny Cars in Germany?
In August 2022, about 2% of German car rental customers had heard about Sunny Cars in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Sunny Cars in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Sunny Cars is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sunny Cars in Germany?
In total, 5% of German car rental customers say they like Sunny Cars. However, in actuality, among the 27% of German respondents who know Sunny Cars, 19% of people like the brand.
What is the usage share of Sunny Cars in Germany?
All in all, 3% of car rental customers in Germany use Sunny Cars. That means, of the 27% who know the brand, 11% use them.
How loyal are the customers of Sunny Cars?
Around 2% of car rental customers in Germany say they are likely to use Sunny Cars again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Sunny Cars in Germany?
In August 2022, about 2% of German car rental customers had heard about Sunny Cars in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Sunny Cars in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
