How high is the brand awareness of Uber in Germany? When it comes to mobility service users, brand awareness of Uber is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Uber in Germany? In total, 29% of German mobility service users say they like Uber. However, in actuality, among the 67% of German respondents who know Uber, 43% of people like the brand.
What is the usage share of Uber in Germany? All in all, 25% of mobility service users in Germany use Uber. That means, of the 67% who know the brand, 37% use them.
How loyal are the users of Uber? Around 22% of mobility service users in Germany say they are likely to use Uber again. Set in relation to the 25% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Uber in Germany? In August 2022, about 22% of German mobility service users had heard about Uber in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Uber in Germany.
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Uber brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to mobility services, which of the following brands do you like?
Brand usage: When it comes to mobility services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to mobility services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Uber brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/forecasts/1335229/uber-mobility-services-brand-profile-in-germany
Statista. "Uber brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022." Chart. September 25, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/forecasts/1335229/uber-mobility-services-brand-profile-in-germany
Statista. (2022). Uber brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/forecasts/1335229/uber-mobility-services-brand-profile-in-germany
Statista. "Uber Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Mobility Service Users in Germany in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335229/uber-mobility-services-brand-profile-in-germany
Statista, Uber brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022 Statista, https://www.statista.com/forecasts/1335229/uber-mobility-services-brand-profile-in-germany (last visited July 23, 2024)
Uber brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335229/uber-mobility-services-brand-profile-in-germany