How high is the brand awareness of Hui in the United States? When it comes to mobility service users, brand awareness of Hui is at 24% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hui in the United States? In total, 6% of U.S. mobility service users say they like Hui. However, in actuality, among the 24% of U.S. respondents who know Hui, 25% of people like the brand.
What is the usage share of Hui in the United States? All in all, 6% of mobility service users in the United States use Hui. That means, of the 24% who know the brand, 25% use them.
How loyal are the users of Hui? Around 4% of mobility service users in the United States say they are likely to use Hui again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Hui in the United States? In August 2022, about 5% of U.S. mobility service users had heard about Hui in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Hui in the United States.
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Hui brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to mobility services, which of the following brands do you like?
Brand usage: When it comes to mobility services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to mobility services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Hui brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/forecasts/1335225/hui-mobility-services-brand-profile-in-the-united-states
Statista. "Hui brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022." Chart. September 25, 2022. Statista. Accessed November 25, 2024. https://www.statista.com/forecasts/1335225/hui-mobility-services-brand-profile-in-the-united-states
Statista. (2022). Hui brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/forecasts/1335225/hui-mobility-services-brand-profile-in-the-united-states
Statista. "Hui Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Mobility Service Users in The United States in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335225/hui-mobility-services-brand-profile-in-the-united-states
Statista, Hui brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022 Statista, https://www.statista.com/forecasts/1335225/hui-mobility-services-brand-profile-in-the-united-states (last visited November 25, 2024)
Hui brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335225/hui-mobility-services-brand-profile-in-the-united-states