Vrbo brand profile in the United States 2022
How high is the brand awareness of Vrbo in the United States?
When it comes to travel portal users, brand awareness of Vrbo is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vrbo in the United States?
In total, 14% of U.S. travel portal users say they like Vrbo. However, in actuality, among the 53% of U.S. respondents who know Vrbo, 26% of people like the brand.
What is the usage share of Vrbo in the United States?
All in all, 11% of travel portal users in the United States use Vrbo. That means, of the 53% who know the brand, 21% use them.
How loyal are the users of Vrbo?
Around 9% of travel portal users in the United States say they are likely to use Vrbo again. Set in relation to the 11% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Vrbo in the United States?
In August 2022, about 11% of U.S. travel portal users had heard about Vrbo in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Vrbo in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of Vrbo is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vrbo in the United States?
In total, 14% of U.S. travel portal users say they like Vrbo. However, in actuality, among the 53% of U.S. respondents who know Vrbo, 26% of people like the brand.
What is the usage share of Vrbo in the United States?
All in all, 11% of travel portal users in the United States use Vrbo. That means, of the 53% who know the brand, 21% use them.
How loyal are the users of Vrbo?
Around 9% of travel portal users in the United States say they are likely to use Vrbo again. Set in relation to the 11% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Vrbo in the United States?
In August 2022, about 11% of U.S. travel portal users had heard about Vrbo in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Vrbo in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
