Hertz brand profile in Germany 2022
How high is the brand awareness of Hertz in Germany?
When it comes to car rental customers, brand awareness of Hertz is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hertz in Germany?
In total, 35% of German car rental customers say they like Hertz. However, in actuality, among the 76% of German respondents who know Hertz, 46% of people like the brand.
What is the usage share of Hertz in Germany?
All in all, 17% of car rental customers in Germany use Hertz. That means, of the 76% who know the brand, 22% use them.
How loyal are the customers of Hertz?
Around 14% of car rental customers in Germany say they are likely to use Hertz again. Set in relation to the 17% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Hertz in Germany?
In August 2022, about 16% of German car rental customers had heard about Hertz in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Hertz in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Hertz is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hertz in Germany?
In total, 35% of German car rental customers say they like Hertz. However, in actuality, among the 76% of German respondents who know Hertz, 46% of people like the brand.
What is the usage share of Hertz in Germany?
All in all, 17% of car rental customers in Germany use Hertz. That means, of the 76% who know the brand, 22% use them.
How loyal are the customers of Hertz?
Around 14% of car rental customers in Germany say they are likely to use Hertz again. Set in relation to the 17% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Hertz in Germany?
In August 2022, about 16% of German car rental customers had heard about Hertz in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Hertz in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
