United Airlines brand profile in the United States 2022
How high is the brand awareness of United Airlines in the United States?
When it comes to airline customers, brand awareness of United Airlines is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is United Airlines in the United States?
In total, 35% of U.S. airline customers say they like United Airlines. However, in actuality, among the 84% of U.S. respondents who know United Airlines, 42% of people like the brand.
What is the usage share of United Airlines in the United States?
All in all, 23% of airline customers in the United States use United Airlines. That means, of the 84% who know the brand, 27% use them.
How loyal are the customers of United Airlines?
Around 19% of airline customers in the United States say they are likely to use United Airlines again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around United Airlines in the United States?
In August 2022, about 19% of U.S. airline customers had heard about United Airlines in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around United Airlines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of United Airlines is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is United Airlines in the United States?
In total, 35% of U.S. airline customers say they like United Airlines. However, in actuality, among the 84% of U.S. respondents who know United Airlines, 42% of people like the brand.
What is the usage share of United Airlines in the United States?
All in all, 23% of airline customers in the United States use United Airlines. That means, of the 84% who know the brand, 27% use them.
How loyal are the customers of United Airlines?
Around 19% of airline customers in the United States say they are likely to use United Airlines again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around United Airlines in the United States?
In August 2022, about 19% of U.S. airline customers had heard about United Airlines in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around United Airlines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
