Spirit Air brand profile in the United States 2022
When it comes to airline customers, brand awareness of Spirit Air is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Spirit Air in the United States?
In total, 11% of U.S. airline customers say they like Spirit Air. However, in actuality, among the 68% of U.S. respondents who know Spirit Air, 16% of people like the brand.
What is the usage share of Spirit Air in the United States?
All in all, 9% of airline customers in the United States use Spirit Air. That means, of the 68% who know the brand, 13% use them.
How loyal are the customers of Spirit Air?
Around 6% of airline customers in the United States say they are likely to use Spirit Air again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Spirit Air in the United States?
In August 2022, about 11% of U.S. airline customers had heard about Spirit Air in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Spirit Air in the United States.
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