Hotwire brand profile in the United States 2022
How high is the brand awareness of Hotwire in the United States?
When it comes to travel portal users, brand awareness of Hotwire is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hotwire in the United States?
In total, 21% of U.S. travel portal users say they like Hotwire. However, in actuality, among the 67% of U.S. respondents who know Hotwire, 31% of people like the brand.
What is the usage share of Hotwire in the United States?
All in all, 16% of travel portal users in the United States use Hotwire. That means, of the 67% who know the brand, 24% use them.
How loyal are the users of Hotwire?
Around 10% of travel portal users in the United States say they are likely to use Hotwire again. Set in relation to the 16% usage share of the brand, this means that 62% of their users show loyalty to the brand.
What's the buzz around Hotwire in the United States?
In August 2022, about 18% of U.S. travel portal users had heard about Hotwire in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Hotwire in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of Hotwire is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hotwire in the United States?
In total, 21% of U.S. travel portal users say they like Hotwire. However, in actuality, among the 67% of U.S. respondents who know Hotwire, 31% of people like the brand.
What is the usage share of Hotwire in the United States?
All in all, 16% of travel portal users in the United States use Hotwire. That means, of the 67% who know the brand, 24% use them.
How loyal are the users of Hotwire?
Around 10% of travel portal users in the United States say they are likely to use Hotwire again. Set in relation to the 16% usage share of the brand, this means that 62% of their users show loyalty to the brand.
What's the buzz around Hotwire in the United States?
In August 2022, about 18% of U.S. travel portal users had heard about Hotwire in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Hotwire in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
