Delta Air Lines brand profile in the United States 2022
How high is the brand awareness of Delta Air Lines in the United States?
When it comes to airline customers, brand awareness of Delta Air Lines is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Delta Air Lines in the United States?
In total, 42% of U.S. airline customers say they like Delta Air Lines. However, in actuality, among the 83% of U.S. respondents who know Delta Air Lines, 51% of people like the brand.
What is the usage share of Delta Air Lines in the United States?
All in all, 32% of airline customers in the United States use Delta Air Lines. That means, of the 83% who know the brand, 39% use them.
How loyal are the customers of Delta Air Lines?
Around 27% of airline customers in the United States say they are likely to use Delta Air Lines again. Set in relation to the 32% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Delta Air Lines in the United States?
In August 2022, about 28% of U.S. airline customers had heard about Delta Air Lines in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around Delta Air Lines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of Delta Air Lines is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Delta Air Lines in the United States?
In total, 42% of U.S. airline customers say they like Delta Air Lines. However, in actuality, among the 83% of U.S. respondents who know Delta Air Lines, 51% of people like the brand.
What is the usage share of Delta Air Lines in the United States?
All in all, 32% of airline customers in the United States use Delta Air Lines. That means, of the 83% who know the brand, 39% use them.
How loyal are the customers of Delta Air Lines?
Around 27% of airline customers in the United States say they are likely to use Delta Air Lines again. Set in relation to the 32% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Delta Air Lines in the United States?
In August 2022, about 28% of U.S. airline customers had heard about Delta Air Lines in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around Delta Air Lines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
