cruisedirect.com brand profile in the United States 2022
When it comes to travel portal users, brand awareness of cruisedirect.com is at 33% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is cruisedirect.com in the United States?
In total, 8% of U.S. travel portal users say they like cruisedirect.com. However, in actuality, among the 33% of U.S. respondents who know cruisedirect.com, 24% of people like the brand.
What is the usage share of cruisedirect.com in the United States?
All in all, 6% of travel portal users in the United States use cruisedirect.com. That means, of the 33% who know the brand, 18% use them.
How loyal are the users of cruisedirect.com?
Around 4% of travel portal users in the United States say they are likely to use cruisedirect.com again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around cruisedirect.com in the United States?
In August 2022, about 9% of U.S. travel portal users had heard about cruisedirect.com in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around cruisedirect.com in the United States.
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