Secret Escapes brand profile in the United States 2022
When it comes to travel portal users, brand awareness of Secret Escapes is at 26% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Secret Escapes in the United States?
In total, 6% of U.S. travel portal users say they like Secret Escapes. However, in actuality, among the 26% of U.S. respondents who know Secret Escapes, 23% of people like the brand.
What is the usage share of Secret Escapes in the United States?
All in all, 4% of travel portal users in the United States use Secret Escapes. That means, of the 26% who know the brand, 15% use them.
How loyal are the users of Secret Escapes?
Around 2% of travel portal users in the United States say they are likely to use Secret Escapes again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Secret Escapes in the United States?
In August 2022, about 5% of U.S. travel portal users had heard about Secret Escapes in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Secret Escapes in the United States.
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