Allegiant Air brand profile in the United States 2022
When it comes to airline customers, brand awareness of Allegiant Air is at 42% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Allegiant Air in the United States?
In total, 10% of U.S. airline customers say they like Allegiant Air. However, in actuality, among the 42% of U.S. respondents who know Allegiant Air, 24% of people like the brand.
What is the usage share of Allegiant Air in the United States?
All in all, 9% of airline customers in the United States use Allegiant Air. That means, of the 42% who know the brand, 21% use them.
How loyal are the customers of Allegiant Air?
Around 6% of airline customers in the United States say they are likely to use Allegiant Air again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Allegiant Air in the United States?
In August 2022, about 8% of U.S. airline customers had heard about Allegiant Air in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Allegiant Air in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.