Frontier Airlines brand profile in the United States 2022
When it comes to airline customers, brand awareness of Frontier Airlines is at 57% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Frontier Airlines in the United States?
In total, 12% of U.S. airline customers say they like Frontier Airlines. However, in actuality, among the 57% of U.S. respondents who know Frontier Airlines, 21% of people like the brand.
What is the usage share of Frontier Airlines in the United States?
All in all, 8% of airline customers in the United States use Frontier Airlines. That means, of the 57% who know the brand, 14% use them.
How loyal are the customers of Frontier Airlines?
Around 5% of airline customers in the United States say they are likely to use Frontier Airlines again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Frontier Airlines in the United States?
In August 2022, about 9% of U.S. airline customers had heard about Frontier Airlines in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Frontier Airlines in the United States.
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