WestJet brand profile in the United States 2022
When it comes to airline customers, brand awareness of WestJet is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is WestJet in the United States?
In total, 3% of U.S. airline customers say they like WestJet. However, in actuality, among the 30% of U.S. respondents who know WestJet, 10% of people like the brand.
What is the usage share of WestJet in the United States?
All in all, 3% of airline customers in the United States use WestJet. That means, of the 30% who know the brand, 10% use them.
How loyal are the customers of WestJet?
Around 1% of airline customers in the United States say they are likely to use WestJet again. Set in relation to the 3% usage share of the brand, this means that 33% of their customers show loyalty to the brand.
What's the buzz around WestJet in the United States?
In August 2022, about 1% of U.S. airline customers had heard about WestJet in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 3%, meaning at the time of the survey there's little to no buzz around WestJet in the United States.
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