Alaska Airlines brand profile in the United States 2022
How high is the brand awareness of Alaska Airlines in the United States?
When it comes to airline customers, brand awareness of Alaska Airlines is at 61% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alaska Airlines in the United States?
In total, 18% of U.S. airline customers say they like Alaska Airlines. However, in actuality, among the 61% of U.S. respondents who know Alaska Airlines, 30% of people like the brand.
What is the usage share of Alaska Airlines in the United States?
All in all, 12% of airline customers in the United States use Alaska Airlines. That means, of the 61% who know the brand, 20% use them.
How loyal are the customers of Alaska Airlines?
Around 9% of airline customers in the United States say they are likely to use Alaska Airlines again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Alaska Airlines in the United States?
In August 2022, about 14% of U.S. airline customers had heard about Alaska Airlines in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Alaska Airlines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of Alaska Airlines is at 61% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alaska Airlines in the United States?
In total, 18% of U.S. airline customers say they like Alaska Airlines. However, in actuality, among the 61% of U.S. respondents who know Alaska Airlines, 30% of people like the brand.
What is the usage share of Alaska Airlines in the United States?
All in all, 12% of airline customers in the United States use Alaska Airlines. That means, of the 61% who know the brand, 20% use them.
How loyal are the customers of Alaska Airlines?
Around 9% of airline customers in the United States say they are likely to use Alaska Airlines again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Alaska Airlines in the United States?
In August 2022, about 14% of U.S. airline customers had heard about Alaska Airlines in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Alaska Airlines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
