How high is the brand awareness of Agoda in the United States? When it comes to travel portal users, brand awareness of Agoda is at 28% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Agoda in the United States? In total, 6% of U.S. travel portal users say they like Agoda. However, in actuality, among the 28% of U.S. respondents who know Agoda, 21% of people like the brand.
What is the usage share of Agoda in the United States? All in all, 6% of travel portal users in the United States use Agoda. That means, of the 28% who know the brand, 21% use them.
How loyal are the users of Agoda? Around 5% of travel portal users in the United States say they are likely to use Agoda again. Set in relation to the 6% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Agoda in the United States? In August 2022, about 8% of U.S. travel portal users had heard about Agoda in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Agoda in the United States.
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Agoda brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to travel portals, which of the following brands do you like?
Brand usage: When it comes to travel portals, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to travel portals, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Agoda brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/forecasts/1335195/agoda-travel-portals-brand-profile-in-the-united-states
Statista. "Agoda brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2022." Chart. September 25, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/forecasts/1335195/agoda-travel-portals-brand-profile-in-the-united-states
Statista. (2022). Agoda brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/forecasts/1335195/agoda-travel-portals-brand-profile-in-the-united-states
Statista. "Agoda Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Travel Portal Users in The United States in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335195/agoda-travel-portals-brand-profile-in-the-united-states
Statista, Agoda brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2022 Statista, https://www.statista.com/forecasts/1335195/agoda-travel-portals-brand-profile-in-the-united-states (last visited November 22, 2024)
Agoda brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335195/agoda-travel-portals-brand-profile-in-the-united-states