How high is the brand awareness of Urbi in the United States? When it comes to mobility service users, brand awareness of Urbi is at 31% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Urbi in the United States? In total, 4% of U.S. mobility service users say they like Urbi. However, in actuality, among the 31% of U.S. respondents who know Urbi, 13% of people like the brand.
What is the usage share of Urbi in the United States? All in all, 5% of mobility service users in the United States use Urbi. That means, of the 31% who know the brand, 16% use them.
How loyal are the users of Urbi? Around 4% of mobility service users in the United States say they are likely to use Urbi again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Urbi in the United States? In August 2022, about 4% of U.S. mobility service users had heard about Urbi in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Urbi in the United States.
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Urbi brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to mobility services, which of the following brands do you like?
Brand usage: When it comes to mobility services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to mobility services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Urbi brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/forecasts/1335192/urbi-mobility-services-brand-profile-in-the-united-states
Statista. "Urbi brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022." Chart. September 25, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/forecasts/1335192/urbi-mobility-services-brand-profile-in-the-united-states
Statista. (2022). Urbi brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/forecasts/1335192/urbi-mobility-services-brand-profile-in-the-united-states
Statista. "Urbi Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Mobility Service Users in The United States in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335192/urbi-mobility-services-brand-profile-in-the-united-states
Statista, Urbi brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022 Statista, https://www.statista.com/forecasts/1335192/urbi-mobility-services-brand-profile-in-the-united-states (last visited November 22, 2024)
Urbi brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335192/urbi-mobility-services-brand-profile-in-the-united-states