Costco travel brand profile in the United States 2022
How high is the brand awareness of Costco travel in the United States?
When it comes to car rental customers, brand awareness of Costco travel is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco travel in the United States?
In total, 13% of U.S. car rental customers say they like Costco travel. However, in actuality, among the 46% of U.S. respondents who know Costco travel, 28% of people like the brand.
What is the usage share of Costco travel in the United States?
All in all, 14% of car rental customers in the United States use Costco travel. That means, of the 46% who know the brand, 30% use them.
How loyal are the customers of Costco travel?
Around 10% of car rental customers in the United States say they are likely to use Costco travel again. Set in relation to the 14% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Costco travel in the United States?
In August 2022, about 13% of U.S. car rental customers had heard about Costco travel in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Costco travel in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Costco travel is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco travel in the United States?
In total, 13% of U.S. car rental customers say they like Costco travel. However, in actuality, among the 46% of U.S. respondents who know Costco travel, 28% of people like the brand.
What is the usage share of Costco travel in the United States?
All in all, 14% of car rental customers in the United States use Costco travel. That means, of the 46% who know the brand, 30% use them.
How loyal are the customers of Costco travel?
Around 10% of car rental customers in the United States say they are likely to use Costco travel again. Set in relation to the 14% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Costco travel in the United States?
In August 2022, about 13% of U.S. car rental customers had heard about Costco travel in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Costco travel in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
