Zipcar brand profile in the United States 2022
How high is the brand awareness of Zipcar in the United States?
When it comes to mobility service users, brand awareness of Zipcar is at 45% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zipcar in the United States?
In total, 8% of U.S. mobility service users say they like Zipcar. However, in actuality, among the 45% of U.S. respondents who know Zipcar, 18% of people like the brand.
What is the usage share of Zipcar in the United States?
All in all, 7% of mobility service users in the United States use Zipcar. That means, of the 45% who know the brand, 16% use them.
How loyal are the users of Zipcar?
Around 5% of mobility service users in the United States say they are likely to use Zipcar again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Zipcar in the United States?
In August 2022, about 6% of U.S. mobility service users had heard about Zipcar in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Zipcar in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to mobility service users, brand awareness of Zipcar is at 45% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zipcar in the United States?
In total, 8% of U.S. mobility service users say they like Zipcar. However, in actuality, among the 45% of U.S. respondents who know Zipcar, 18% of people like the brand.
What is the usage share of Zipcar in the United States?
All in all, 7% of mobility service users in the United States use Zipcar. That means, of the 45% who know the brand, 16% use them.
How loyal are the users of Zipcar?
Around 5% of mobility service users in the United States say they are likely to use Zipcar again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Zipcar in the United States?
In August 2022, about 6% of U.S. mobility service users had heard about Zipcar in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Zipcar in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
