Lyft brand profile in the United States 2022
How high is the brand awareness of Lyft in the United States?
When it comes to mobility service users, brand awareness of Lyft is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lyft in the United States?
In total, 54% of U.S. mobility service users say they like Lyft. However, in actuality, among the 84% of U.S. respondents who know Lyft, 64% of people like the brand.
What is the usage share of Lyft in the United States?
All in all, 46% of mobility service users in the United States use Lyft. That means, of the 84% who know the brand, 55% use them.
How loyal are the users of Lyft?
Around 40% of mobility service users in the United States say they are likely to use Lyft again. Set in relation to the 46% usage share of the brand, this means that 87% of their users show loyalty to the brand.
What's the buzz around Lyft in the United States?
In August 2022, about 40% of U.S. mobility service users had heard about Lyft in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 48%, meaning at the time of the survey there's some buzz around Lyft in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to mobility service users, brand awareness of Lyft is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lyft in the United States?
In total, 54% of U.S. mobility service users say they like Lyft. However, in actuality, among the 84% of U.S. respondents who know Lyft, 64% of people like the brand.
What is the usage share of Lyft in the United States?
All in all, 46% of mobility service users in the United States use Lyft. That means, of the 84% who know the brand, 55% use them.
How loyal are the users of Lyft?
Around 40% of mobility service users in the United States say they are likely to use Lyft again. Set in relation to the 46% usage share of the brand, this means that 87% of their users show loyalty to the brand.
What's the buzz around Lyft in the United States?
In August 2022, about 40% of U.S. mobility service users had heard about Lyft in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 48%, meaning at the time of the survey there's some buzz around Lyft in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
