Goat brand profile in the United States 2022
How high is the brand awareness of Goat in the United States?
When it comes to e-scooter sharing users, brand awareness of Goat is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Goat in the United States?
In total, 12% of U.S. e-scooter sharing users say they like Goat. However, in actuality, among the 35% of U.S. respondents who know Goat, 34% of people like the brand.
What is the usage share of Goat in the United States?
All in all, 12% of e-scooter sharing users in the United States use Goat. That means, of the 35% who know the brand, 34% use them.
How loyal are the users of Goat?
Around 7% of e-scooter sharing users in the United States say they are likely to use Goat again. Set in relation to the 12% usage share of the brand, this means that 58% of their users show loyalty to the brand.
What's the buzz around Goat in the United States?
In August 2022, about 15% of U.S. e-scooter sharing users had heard about Goat in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around Goat in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to e-scooter sharing users, brand awareness of Goat is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Goat in the United States?
In total, 12% of U.S. e-scooter sharing users say they like Goat. However, in actuality, among the 35% of U.S. respondents who know Goat, 34% of people like the brand.
What is the usage share of Goat in the United States?
All in all, 12% of e-scooter sharing users in the United States use Goat. That means, of the 35% who know the brand, 34% use them.
How loyal are the users of Goat?
Around 7% of e-scooter sharing users in the United States say they are likely to use Goat again. Set in relation to the 12% usage share of the brand, this means that 58% of their users show loyalty to the brand.
What's the buzz around Goat in the United States?
In August 2022, about 15% of U.S. e-scooter sharing users had heard about Goat in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around Goat in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
