Sunny Cars brand profile in the United States 2022
When it comes to car rental customers, brand awareness of Sunny Cars is at 28% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sunny Cars in the United States?
In total, 5% of U.S. car rental customers say they like Sunny Cars. However, in actuality, among the 28% of U.S. respondents who know Sunny Cars, 18% of people like the brand.
What is the usage share of Sunny Cars in the United States?
All in all, 3% of car rental customers in the United States use Sunny Cars. That means, of the 28% who know the brand, 11% use them.
How loyal are the customers of Sunny Cars?
Around 2% of car rental customers in the United States say they are likely to use Sunny Cars again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Sunny Cars in the United States?
In August 2022, about 2% of U.S. car rental customers had heard about Sunny Cars in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Sunny Cars in the United States.
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