Advantage Rent-A-Car brand profile in the United States 2022
When it comes to car rental customers, brand awareness of Advantage Rent-A-Car is at 38% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Advantage Rent-A-Car in the United States?
In total, 9% of U.S. car rental customers say they like Advantage Rent-A-Car. However, in actuality, among the 38% of U.S. respondents who know Advantage Rent-A-Car, 24% of people like the brand.
What is the usage share of Advantage Rent-A-Car in the United States?
All in all, 8% of car rental customers in the United States use Advantage Rent-A-Car. That means, of the 38% who know the brand, 21% use them.
How loyal are the customers of Advantage Rent-A-Car?
Around 5% of car rental customers in the United States say they are likely to use Advantage Rent-A-Car again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Advantage Rent-A-Car in the United States?
In August 2022, about 12% of U.S. car rental customers had heard about Advantage Rent-A-Car in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Advantage Rent-A-Car in the United States.
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