GIG Car Share brand profile in the United States 2022
When it comes to mobility service users, brand awareness of GIG Car Share is at 28% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is GIG Car Share in the United States?
In total, 6% of U.S. mobility service users say they like GIG Car Share. However, in actuality, among the 28% of U.S. respondents who know GIG Car Share, 21% of people like the brand.
What is the usage share of GIG Car Share in the United States?
All in all, 5% of mobility service users in the United States use GIG Car Share. That means, of the 28% who know the brand, 18% use them.
How loyal are the users of GIG Car Share?
Around 4% of mobility service users in the United States say they are likely to use GIG Car Share again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around GIG Car Share in the United States?
In August 2022, about 7% of U.S. mobility service users had heard about GIG Car Share in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around GIG Car Share in the United States.
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