How high is the brand awareness of Veo in the United States? When it comes to e-scooter sharing users, brand awareness of Veo is at 36% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Veo in the United States? In total, 10% of U.S. e-scooter sharing users say they like Veo. However, in actuality, among the 36% of U.S. respondents who know Veo, 28% of people like the brand.
What is the usage share of Veo in the United States? All in all, 10% of e-scooter sharing users in the United States use Veo. That means, of the 36% who know the brand, 28% use them.
How loyal are the users of Veo? Around 7% of e-scooter sharing users in the United States say they are likely to use Veo again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Veo in the United States? In August 2022, about 8% of U.S. e-scooter sharing users had heard about Veo in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Veo in the United States.
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Veo brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to e-scooter sharing, which of the following brands do you like?
Brand usage: When it comes to e-scooter sharing, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to e-scooter sharing, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Veo brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/forecasts/1335172/veo-e-scooter-sharing-brand-profile-in-the-united-states
Statista. "Veo brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022." Chart. September 25, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/forecasts/1335172/veo-e-scooter-sharing-brand-profile-in-the-united-states
Statista. (2022). Veo brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/forecasts/1335172/veo-e-scooter-sharing-brand-profile-in-the-united-states
Statista. "Veo Brand Awareness, Usage, Popularity, Loyalty, and Buzz among E-scooter Sharing Users in The United States in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335172/veo-e-scooter-sharing-brand-profile-in-the-united-states
Statista, Veo brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022 Statista, https://www.statista.com/forecasts/1335172/veo-e-scooter-sharing-brand-profile-in-the-united-states (last visited November 22, 2024)
Veo brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335172/veo-e-scooter-sharing-brand-profile-in-the-united-states