GoCompare brand profile in the UK 2022
How high is the brand awareness of GoCompare in the UK?
When it comes to price comparison portal users, brand awareness of GoCompare is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is GoCompare in the UK?
In total, 47% of UK price comparison portal users say they like GoCompare. However, in actuality, among the 90% of UK respondents who know GoCompare, 52% of people like the brand.
What is the usage share of GoCompare in the UK?
All in all, 38% of price comparison portal users in the UK use GoCompare. That means, of the 90% who know the brand, 42% use them.
How loyal are the users of GoCompare?
Around 30% of price comparison portal users in the UK say they are likely to use GoCompare again. Set in relation to the 38% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around GoCompare in the UK?
In August 2022, about 39% of UK price comparison portal users had heard about GoCompare in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around GoCompare in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to price comparison portal users, brand awareness of GoCompare is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is GoCompare in the UK?
In total, 47% of UK price comparison portal users say they like GoCompare. However, in actuality, among the 90% of UK respondents who know GoCompare, 52% of people like the brand.
What is the usage share of GoCompare in the UK?
All in all, 38% of price comparison portal users in the UK use GoCompare. That means, of the 90% who know the brand, 42% use them.
How loyal are the users of GoCompare?
Around 30% of price comparison portal users in the UK say they are likely to use GoCompare again. Set in relation to the 38% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around GoCompare in the UK?
In August 2022, about 39% of UK price comparison portal users had heard about GoCompare in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around GoCompare in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
