viagogo brand profile in the UK 2022
How high is the brand awareness of viagogo in the UK?
When it comes to event ticket purchasers, brand awareness of viagogo is at 52% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is viagogo in the UK?
In total, 9% of UK event ticket purchasers say they like viagogo. However, in actuality, among the 52% of UK respondents who know viagogo, 17% of people like the brand.
What is the usage share of viagogo in the UK?
All in all, 8% of event ticket purchasers in the UK use viagogo. That means, of the 52% who know the brand, 15% use them.
How loyal are the purchasers of viagogo?
Around 6% of event ticket purchasers in the UK say they are likely to use viagogo again. Set in relation to the 8% usage share of the brand, this means that 75% of their purchasers show loyalty to the brand.
What's the buzz around viagogo in the UK?
In August 2022, about 7% of UK event ticket purchasers had heard about viagogo in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around viagogo in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to event ticket purchasers, brand awareness of viagogo is at 52% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is viagogo in the UK?
In total, 9% of UK event ticket purchasers say they like viagogo. However, in actuality, among the 52% of UK respondents who know viagogo, 17% of people like the brand.
What is the usage share of viagogo in the UK?
All in all, 8% of event ticket purchasers in the UK use viagogo. That means, of the 52% who know the brand, 15% use them.
How loyal are the purchasers of viagogo?
Around 6% of event ticket purchasers in the UK say they are likely to use viagogo again. Set in relation to the 8% usage share of the brand, this means that 75% of their purchasers show loyalty to the brand.
What's the buzz around viagogo in the UK?
In August 2022, about 7% of UK event ticket purchasers had heard about viagogo in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around viagogo in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
