How high is the brand awareness of Udemy in the UK? When it comes to online education service users, brand awareness of Udemy is at 39% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Udemy in the UK? In total, 12% of UK online education service users say they like Udemy. However, in actuality, among the 39% of UK respondents who know Udemy, 31% of people like the brand.
What is the usage share of Udemy in the UK? All in all, 9% of online education service users in the UK use Udemy. That means, of the 39% who know the brand, 23% use them.
How loyal are the users of Udemy? Around 8% of online education service users in the UK say they are likely to use Udemy again. Set in relation to the 9% usage share of the brand, this means that 89% of their users show loyalty to the brand.
What's the buzz around Udemy in the UK? In August 2022, about 4% of UK online education service users had heard about Udemy in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Udemy in the UK.
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Udemy brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to online education, which of the following brands do you like?
Brand usage: When it comes to online education, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to online education, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Udemy brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1335168/udemy-online-education-brand-profile-in-the-uk
Statista. "Udemy brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022." Chart. September 25, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1335168/udemy-online-education-brand-profile-in-the-uk
Statista. (2022). Udemy brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1335168/udemy-online-education-brand-profile-in-the-uk
Statista. "Udemy Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Online Education Service Users in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335168/udemy-online-education-brand-profile-in-the-uk
Statista, Udemy brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022 Statista, https://www.statista.com/forecasts/1335168/udemy-online-education-brand-profile-in-the-uk (last visited December 22, 2024)
Udemy brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335168/udemy-online-education-brand-profile-in-the-uk