ticketmaster brand profile in the UK 2022
When it comes to event ticket purchasers, brand awareness of ticketmaster is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ticketmaster in the UK?
In total, 65% of UK event ticket purchasers say they like ticketmaster. However, in actuality, among the 88% of UK respondents who know ticketmaster, 74% of people like the brand.
What is the usage share of ticketmaster in the UK?
All in all, 60% of event ticket purchasers in the UK use ticketmaster. That means, of the 88% who know the brand, 68% use them.
How loyal are the purchasers of ticketmaster?
Around 55% of event ticket purchasers in the UK say they are likely to use ticketmaster again. Set in relation to the 60% usage share of the brand, this means that 92% of their purchasers show loyalty to the brand.
What's the buzz around ticketmaster in the UK?
In August 2022, about 35% of UK event ticket purchasers had heard about ticketmaster in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around ticketmaster in the UK.
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