PREISVERGLEICH.de brand profile Germany 2022

How high is the brand awareness of PREISVERGLEICH.de in Germany?
When it comes to price comparison portal users, brand awareness of PREISVERGLEICH.de is at 44% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is PREISVERGLEICH.de in Germany?
In total, 11% of German price comparison portal users say they like PREISVERGLEICH.de. However, in actuality, among the 44% of German respondents who know PREISVERGLEICH.de, 25% of people like the brand.

What is the usage share of PREISVERGLEICH.de in Germany?
All in all, 7% of price comparison portal users in Germany use PREISVERGLEICH.de. That means, of the 44% who know the brand, 16% use them.

How loyal are the users of PREISVERGLEICH.de?
Around 5% of price comparison portal users in Germany say they are likely to use PREISVERGLEICH.de again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.

What's the buzz around PREISVERGLEICH.de in Germany?
In August 2022, about 3% of German price comparison portal users had heard about PREISVERGLEICH.de in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around PREISVERGLEICH.de in Germany.

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PREISVERGLEICH.de brand awareness, usage, popularity, loyalty, and buzz among price comparison portal users in Germany in 2022

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Number of respondents

1,021 respondents

Age group

18-64 years

Special properties

respondents who use price comparison portals

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to price comparison, which of the following brands do you like?
Brand usage: When it comes to price comparison, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to price comparison, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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