Which? brand profile in the UK 2022
How high is the brand awareness of Which? in the UK?
When it comes to price comparison portal users, brand awareness of Which? is at 76% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Which? in the UK?
In total, 19% of UK price comparison portal users say they like Which?. However, in actuality, among the 76% of UK respondents who know Which?, 25% of people like the brand.
What is the usage share of Which? in the UK?
All in all, 12% of price comparison portal users in the UK use Which?. That means, of the 76% who know the brand, 16% use them.
How loyal are the users of Which??
Around 10% of price comparison portal users in the UK say they are likely to use Which? again. Set in relation to the 12% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Which? in the UK?
In August 2022, about 9% of UK price comparison portal users had heard about Which? in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Which? in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to price comparison portal users, brand awareness of Which? is at 76% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Which? in the UK?
In total, 19% of UK price comparison portal users say they like Which?. However, in actuality, among the 76% of UK respondents who know Which?, 25% of people like the brand.
What is the usage share of Which? in the UK?
All in all, 12% of price comparison portal users in the UK use Which?. That means, of the 76% who know the brand, 16% use them.
How loyal are the users of Which??
Around 10% of price comparison portal users in the UK say they are likely to use Which? again. Set in relation to the 12% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Which? in the UK?
In August 2022, about 9% of UK price comparison portal users had heard about Which? in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Which? in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
