Skinflint brand profile in the UK 2022
When it comes to price comparison portal users, brand awareness of Skinflint is at 15% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Skinflint in the UK?
In total, 2% of UK price comparison portal users say they like Skinflint. However, in actuality, among the 15% of UK respondents who know Skinflint, 13% of people like the brand.
What is the usage share of Skinflint in the UK?
All in all, 2% of price comparison portal users in the UK use Skinflint. That means, of the 15% who know the brand, 13% use them.
How loyal are the users of Skinflint?
Around 1% of price comparison portal users in the UK say they are likely to use Skinflint again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Skinflint in the UK?
In August 2022, about 2% of UK price comparison portal users had heard about Skinflint in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Skinflint in the UK.
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