Rentalcars.com brand profile in the United States 2022
When it comes to car rental customers, brand awareness of Rentalcars.com is at 39% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rentalcars.com in the United States?
In total, 8% of U.S. car rental customers say they like Rentalcars.com. However, in actuality, among the 39% of U.S. respondents who know Rentalcars.com, 21% of people like the brand.
What is the usage share of Rentalcars.com in the United States?
All in all, 8% of car rental customers in the United States use Rentalcars.com. That means, of the 39% who know the brand, 21% use them.
How loyal are the customers of Rentalcars.com?
Around 5% of car rental customers in the United States say they are likely to use Rentalcars.com again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Rentalcars.com in the United States?
In August 2022, about 5% of U.S. car rental customers had heard about Rentalcars.com in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Rentalcars.com in the United States.
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