Shopzilla brand profile in the UK 2022
When it comes to price comparison portal users, brand awareness of Shopzilla is at 33% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Shopzilla in the UK?
In total, 4% of UK price comparison portal users say they like Shopzilla. However, in actuality, among the 33% of UK respondents who know Shopzilla, 12% of people like the brand.
What is the usage share of Shopzilla in the UK?
All in all, 4% of price comparison portal users in the UK use Shopzilla. That means, of the 33% who know the brand, 12% use them.
How loyal are the users of Shopzilla?
Around 2% of price comparison portal users in the UK say they are likely to use Shopzilla again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Shopzilla in the UK?
In August 2022, about 4% of UK price comparison portal users had heard about Shopzilla in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Shopzilla in the UK.
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