How high is the brand awareness of Curb in the United States? When it comes to mobility service users, brand awareness of Curb is at 34% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Curb in the United States? In total, 8% of U.S. mobility service users say they like Curb. However, in actuality, among the 34% of U.S. respondents who know Curb, 24% of people like the brand.
What is the usage share of Curb in the United States? All in all, 6% of mobility service users in the United States use Curb. That means, of the 34% who know the brand, 18% use them.
How loyal are the users of Curb? Around 5% of mobility service users in the United States say they are likely to use Curb again. Set in relation to the 6% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Curb in the United States? In August 2022, about 9% of U.S. mobility service users had heard about Curb in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Curb in the United States.
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Curb brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to mobility services, which of the following brands do you like?
Brand usage: When it comes to mobility services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to mobility services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Curb brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/forecasts/1335133/curb-mobility-services-brand-profile-in-the-united-states
Statista. "Curb brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022." Chart. September 25, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/forecasts/1335133/curb-mobility-services-brand-profile-in-the-united-states
Statista. (2022). Curb brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/forecasts/1335133/curb-mobility-services-brand-profile-in-the-united-states
Statista. "Curb Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Mobility Service Users in The United States in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335133/curb-mobility-services-brand-profile-in-the-united-states
Statista, Curb brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022 Statista, https://www.statista.com/forecasts/1335133/curb-mobility-services-brand-profile-in-the-united-states (last visited November 22, 2024)
Curb brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335133/curb-mobility-services-brand-profile-in-the-united-states