PriceRunner brand profile in the UK 2022
When it comes to price comparison portal users, brand awareness of PriceRunner is at 33% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PriceRunner in the UK?
In total, 5% of UK price comparison portal users say they like PriceRunner. However, in actuality, among the 33% of UK respondents who know PriceRunner, 15% of people like the brand.
What is the usage share of PriceRunner in the UK?
All in all, 5% of price comparison portal users in the UK use PriceRunner. That means, of the 33% who know the brand, 15% use them.
How loyal are the users of PriceRunner?
Around 3% of price comparison portal users in the UK say they are likely to use PriceRunner again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around PriceRunner in the UK?
In August 2022, about 2% of UK price comparison portal users had heard about PriceRunner in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around PriceRunner in the UK.
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