Sofatutor brand profile in Germany 2022
When it comes to online education service users, brand awareness of Sofatutor is at 39% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sofatutor in Germany?
In total, 16% of German online education service users say they like Sofatutor. However, in actuality, among the 39% of German respondents who know Sofatutor, 41% of people like the brand.
What is the usage share of Sofatutor in Germany?
All in all, 12% of online education service users in Germany use Sofatutor. That means, of the 39% who know the brand, 31% use them.
How loyal are the users of Sofatutor?
Around 8% of online education service users in Germany say they are likely to use Sofatutor again. Set in relation to the 12% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Sofatutor in Germany?
In August 2022, about 11% of German online education service users had heard about Sofatutor in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Sofatutor in Germany.
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