Europcar brand profile in the United States 2022
How high is the brand awareness of Europcar in the United States?
When it comes to car rental customers, brand awareness of Europcar is at 31% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Europcar in the United States?
In total, 6% of U.S. car rental customers say they like Europcar. However, in actuality, among the 31% of U.S. respondents who know Europcar, 19% of people like the brand.
What is the usage share of Europcar in the United States?
All in all, 5% of car rental customers in the United States use Europcar. That means, of the 31% who know the brand, 16% use them.
How loyal are the customers of Europcar?
Around 3% of car rental customers in the United States say they are likely to use Europcar again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Europcar in the United States?
In August 2022, about 5% of U.S. car rental customers had heard about Europcar in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Europcar in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Europcar is at 31% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Europcar in the United States?
In total, 6% of U.S. car rental customers say they like Europcar. However, in actuality, among the 31% of U.S. respondents who know Europcar, 19% of people like the brand.
What is the usage share of Europcar in the United States?
All in all, 5% of car rental customers in the United States use Europcar. That means, of the 31% who know the brand, 16% use them.
How loyal are the customers of Europcar?
Around 3% of car rental customers in the United States say they are likely to use Europcar again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Europcar in the United States?
In August 2022, about 5% of U.S. car rental customers had heard about Europcar in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Europcar in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
