kelkoo brand profile in the UK 2022
How high is the brand awareness of kelkoo in the UK?
When it comes to price comparison portal users, brand awareness of kelkoo is at 30% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is kelkoo in the UK?
In total, 6% of UK price comparison portal users say they like kelkoo. However, in actuality, among the 30% of UK respondents who know kelkoo, 20% of people like the brand.
What is the usage share of kelkoo in the UK?
All in all, 5% of price comparison portal users in the UK use kelkoo. That means, of the 30% who know the brand, 17% use them.
How loyal are the users of kelkoo?
Around 3% of price comparison portal users in the UK say they are likely to use kelkoo again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around kelkoo in the UK?
In August 2022, about 4% of UK price comparison portal users had heard about kelkoo in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around kelkoo in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to price comparison portal users, brand awareness of kelkoo is at 30% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is kelkoo in the UK?
In total, 6% of UK price comparison portal users say they like kelkoo. However, in actuality, among the 30% of UK respondents who know kelkoo, 20% of people like the brand.
What is the usage share of kelkoo in the UK?
All in all, 5% of price comparison portal users in the UK use kelkoo. That means, of the 30% who know the brand, 17% use them.
How loyal are the users of kelkoo?
Around 3% of price comparison portal users in the UK say they are likely to use kelkoo again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around kelkoo in the UK?
In August 2022, about 4% of UK price comparison portal users had heard about kelkoo in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around kelkoo in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
