Confused.com brand profile in the UK 2022
How high is the brand awareness of Confused.com in the UK?
When it comes to price comparison portal users, brand awareness of Confused.com is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Confused.com in the UK?
In total, 46% of UK price comparison portal users say they like Confused.com. However, in actuality, among the 87% of UK respondents who know Confused.com, 53% of people like the brand.
What is the usage share of Confused.com in the UK?
All in all, 34% of price comparison portal users in the UK use Confused.com. That means, of the 87% who know the brand, 39% use them.
How loyal are the users of Confused.com?
Around 28% of price comparison portal users in the UK say they are likely to use Confused.com again. Set in relation to the 34% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Confused.com in the UK?
In August 2022, about 31% of UK price comparison portal users had heard about Confused.com in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Confused.com in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to price comparison portal users, brand awareness of Confused.com is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Confused.com in the UK?
In total, 46% of UK price comparison portal users say they like Confused.com. However, in actuality, among the 87% of UK respondents who know Confused.com, 53% of people like the brand.
What is the usage share of Confused.com in the UK?
All in all, 34% of price comparison portal users in the UK use Confused.com. That means, of the 87% who know the brand, 39% use them.
How loyal are the users of Confused.com?
Around 28% of price comparison portal users in the UK say they are likely to use Confused.com again. Set in relation to the 34% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Confused.com in the UK?
In August 2022, about 31% of UK price comparison portal users had heard about Confused.com in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Confused.com in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
