comparethemarket brand profile in the UK 2022
How high is the brand awareness of comparethemarket in the UK?
When it comes to price comparison portal users, brand awareness of comparethemarket is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is comparethemarket in the UK?
In total, 58% of UK price comparison portal users say they like comparethemarket. However, in actuality, among the 91% of UK respondents who know comparethemarket, 64% of people like the brand.
What is the usage share of comparethemarket in the UK?
All in all, 51% of price comparison portal users in the UK use comparethemarket. That means, of the 91% who know the brand, 56% use them.
How loyal are the users of comparethemarket?
Around 45% of price comparison portal users in the UK say they are likely to use comparethemarket again. Set in relation to the 51% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around comparethemarket in the UK?
In August 2022, about 44% of UK price comparison portal users had heard about comparethemarket in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 48%, meaning at the time of the survey there's some buzz around comparethemarket in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to price comparison portal users, brand awareness of comparethemarket is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is comparethemarket in the UK?
In total, 58% of UK price comparison portal users say they like comparethemarket. However, in actuality, among the 91% of UK respondents who know comparethemarket, 64% of people like the brand.
What is the usage share of comparethemarket in the UK?
All in all, 51% of price comparison portal users in the UK use comparethemarket. That means, of the 91% who know the brand, 56% use them.
How loyal are the users of comparethemarket?
Around 45% of price comparison portal users in the UK say they are likely to use comparethemarket again. Set in relation to the 51% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around comparethemarket in the UK?
In August 2022, about 44% of UK price comparison portal users had heard about comparethemarket in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 48%, meaning at the time of the survey there's some buzz around comparethemarket in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
