Superpedestrian brand profile in the United States 2022
When it comes to e-scooter sharing users, brand awareness of Superpedestrian is at 32% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Superpedestrian in the United States?
In total, 7% of U.S. e-scooter sharing users say they like Superpedestrian. However, in actuality, among the 32% of U.S. respondents who know Superpedestrian, 22% of people like the brand.
What is the usage share of Superpedestrian in the United States?
All in all, 8% of e-scooter sharing users in the United States use Superpedestrian. That means, of the 32% who know the brand, 25% use them.
How loyal are the users of Superpedestrian?
Around 6% of e-scooter sharing users in the United States say they are likely to use Superpedestrian again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Superpedestrian in the United States?
In August 2022, about 7% of U.S. e-scooter sharing users had heard about Superpedestrian in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Superpedestrian in the United States.
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