InterRent brand profile in the United States 2022
When it comes to car rental customers, brand awareness of InterRent is at 34% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is InterRent in the United States?
In total, 6% of U.S. car rental customers say they like InterRent. However, in actuality, among the 34% of U.S. respondents who know InterRent, 18% of people like the brand.
What is the usage share of InterRent in the United States?
All in all, 6% of car rental customers in the United States use InterRent. That means, of the 34% who know the brand, 18% use them.
How loyal are the customers of InterRent?
Around 3% of car rental customers in the United States say they are likely to use InterRent again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around InterRent in the United States?
In August 2022, about 5% of U.S. car rental customers had heard about InterRent in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around InterRent in the United States.
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