skiddle brand profile in the UK 2022
When it comes to event ticket purchasers, brand awareness of skiddle is at 34% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is skiddle in the UK?
In total, 11% of UK event ticket purchasers say they like skiddle. However, in actuality, among the 34% of UK respondents who know skiddle, 32% of people like the brand.
What is the usage share of skiddle in the UK?
All in all, 9% of event ticket purchasers in the UK use skiddle. That means, of the 34% who know the brand, 26% use them.
How loyal are the purchasers of skiddle?
Around 6% of event ticket purchasers in the UK say they are likely to use skiddle again. Set in relation to the 9% usage share of the brand, this means that 67% of their purchasers show loyalty to the brand.
What's the buzz around skiddle in the UK?
In August 2022, about 7% of UK event ticket purchasers had heard about skiddle in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around skiddle in the UK.
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