MasterClass brand profile in the UK 2022
How high is the brand awareness of MasterClass in the UK?
When it comes to online education service users, brand awareness of MasterClass is at 40% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MasterClass in the UK?
In total, 14% of UK online education service users say they like MasterClass. However, in actuality, among the 40% of UK respondents who know MasterClass, 35% of people like the brand.
What is the usage share of MasterClass in the UK?
All in all, 12% of online education service users in the UK use MasterClass. That means, of the 40% who know the brand, 30% use them.
How loyal are the users of MasterClass?
Around 8% of online education service users in the UK say they are likely to use MasterClass again. Set in relation to the 12% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around MasterClass in the UK?
In August 2022, about 10% of UK online education service users had heard about MasterClass in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around MasterClass in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of MasterClass is at 40% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MasterClass in the UK?
In total, 14% of UK online education service users say they like MasterClass. However, in actuality, among the 40% of UK respondents who know MasterClass, 35% of people like the brand.
What is the usage share of MasterClass in the UK?
All in all, 12% of online education service users in the UK use MasterClass. That means, of the 40% who know the brand, 30% use them.
How loyal are the users of MasterClass?
Around 8% of online education service users in the UK say they are likely to use MasterClass again. Set in relation to the 12% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around MasterClass in the UK?
In August 2022, about 10% of UK online education service users had heard about MasterClass in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around MasterClass in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
