guenstiger.de brand profile in Germany 2022
When it comes to price comparison portal users, brand awareness of guenstiger.de is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is guenstiger.de in Germany?
In total, 24% of German price comparison portal users say they like guenstiger.de. However, in actuality, among the 73% of German respondents who know guenstiger.de, 33% of people like the brand.
What is the usage share of guenstiger.de in Germany?
All in all, 14% of price comparison portal users in Germany use guenstiger.de. That means, of the 73% who know the brand, 19% use them.
How loyal are the users of guenstiger.de?
Around 11% of price comparison portal users in Germany say they are likely to use guenstiger.de again. Set in relation to the 14% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around guenstiger.de in Germany?
In August 2022, about 9% of German price comparison portal users had heard about guenstiger.de in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around guenstiger.de in Germany.
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