idealo brand profile in Germany 2022
How high is the brand awareness of idealo in Germany?
When it comes to price comparison portal users, brand awareness of idealo is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is idealo in Germany?
In total, 52% of German price comparison portal users say they like idealo. However, in actuality, among the 88% of German respondents who know idealo, 59% of people like the brand.
What is the usage share of idealo in Germany?
All in all, 44% of price comparison portal users in Germany use idealo. That means, of the 88% who know the brand, 50% use them.
How loyal are the users of idealo?
Around 39% of price comparison portal users in Germany say they are likely to use idealo again. Set in relation to the 44% usage share of the brand, this means that 89% of their users show loyalty to the brand.
What's the buzz around idealo in Germany?
In August 2022, about 26% of German price comparison portal users had heard about idealo in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around idealo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to price comparison portal users, brand awareness of idealo is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is idealo in Germany?
In total, 52% of German price comparison portal users say they like idealo. However, in actuality, among the 88% of German respondents who know idealo, 59% of people like the brand.
What is the usage share of idealo in Germany?
All in all, 44% of price comparison portal users in Germany use idealo. That means, of the 88% who know the brand, 50% use them.
How loyal are the users of idealo?
Around 39% of price comparison portal users in Germany say they are likely to use idealo again. Set in relation to the 44% usage share of the brand, this means that 89% of their users show loyalty to the brand.
What's the buzz around idealo in Germany?
In August 2022, about 26% of German price comparison portal users had heard about idealo in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around idealo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
