Check24 brand profile in Germany 2022
When it comes to price comparison portal users, brand awareness of Check24 is at 94% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Check24 in Germany?
In total, 73% of German price comparison portal users say they like Check24. However, in actuality, among the 94% of German respondents who know Check24, 78% of people like the brand.
What is the usage share of Check24 in Germany?
All in all, 69% of price comparison portal users in Germany use Check24. That means, of the 94% who know the brand, 73% use them.
How loyal are the users of Check24?
Around 62% of price comparison portal users in Germany say they are likely to use Check24 again. Set in relation to the 69% usage share of the brand, this means that 90% of their users show loyalty to the brand.
What's the buzz around Check24 in Germany?
In August 2022, about 67% of German price comparison portal users had heard about Check24 in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 71%, meaning at the time of the survey there's considerable buzz around Check24 in Germany.
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